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Nigeria
By
Chelsea McCafferty
Otunba
Gadaffi, DMT Mobile Toilets Nigeria Ltd.
June 2007
The most populous
country in Africa is the Federal Republic of Nigeria, located in West
Africa. According to a 2006 census there are approximately 140 million
people living in Nigeria, but up until 1999, there were fewer
than 500 functional public toilets available, leaving people with no
choice but to urinate and defecate in the streets. The sanitation
condition was horrendous. Recognizing this need, a young man by the name of Isaac Durojaiye (also known as Otunba Gadaffi) took an
idea that he conceived in 1992 and made it into a reality when he
formed DMT Mobile Toilets Nigeria Ltd. Located in Lagos, Nigeria. Durojaiye himself is a man full of optimism and a deep passion for
his country. He graduated from a technical college in the United
Kingdom (UK) as a graphic artist and later earned a degree in Business
Administration from Lagos State Polytechnic. After leaving school, Durojaiye served as an investigator in relations to credit card
fraud for American Express Card, U.K. He also worked in the Security
Division and as Chief Bodyguard / Chief Security Officer to late Chief
M.K.O
Abiola. This is
where Durojaiye gets his nick name of Otunba Gadaffi, which means “high
chief”. While working security at a high-society wedding, Durojaiye
noticed that the toilet facilities would not appropriately serve the
needs of the guests. This event spawned the inception of DMT (Dignified Mobile Toilets). “I named it ‘Dignified’ to show the
world that there is dignity in the business,” Durojaiye said. “There is
nothing to be ashamed about human waste. It is reality — we all have to
answer the call of nature.” The original idea was to supply portable
toilets to serve outdoor events. In the beginning, the company manufactured wagon toilets locally, but in 1999 DMT imported 30
plastic portable units from the UK to add to
the fleet.
Durojaiye’s desire was not only to improve the condition of sanitation in
Nigeria, but also to make the whole operation a local one. In 2002 the
company began manufacturing plastic portable toilets locally and they were on
their way to success. DMT was the first manufacturer of portable
toilets in the West African sub-region and the market was wide open.
DMT now supplies high-quality, plastic portable toilets for sale or lease around
Nigeria. DMT handles all servicing for the toilets twice a week. They
can be seen at bus stops and markets. For a reasonable cost, companies may also advertise on the sides of the portable toilets, which brings in
approximately 25% of profits. With portable toilets being made readily
available in Nigeria, the hygienic conditions began to get better. People had
options when nature called, and an awareness of public health began to
spread. The products and service continued to improve and DMT was soon
servicing major events all around Nigeria. “Our products and services frequently
undergo modifications and improvements to meet the needs of our
clients,” says the DMT website. “The company is managed by skilled and seasoned professionals in various fields. We uphold promptness, efficiency,
reliability, and cleanness as our core business values in our drive to
satisfy our clients who cut across both public and private sectors.” One would
consider this success in business to be a great success story, yet
Durojaiye’s dreams were not just to succeed in business. He desired to
see Nigeria flourish socially. DMT soon got involved with many different
programs to help the people of Nigeria. DETOWES (Descent Toilets for
Schools and Women Empowerment Scheme) is one such non-profit, non- governmental program through which Durojaiye donated free toilets to
schools to promote better hygiene for the children of Nigeria. In
another bold step, DMT started a program to put to work the local boys of the
neighborhoods who were usually found idling around towns. Many would
consider these boys to be social nuisances, but Durojaiye saw an
opportunity to both supply these “Area Boys” (as they are called) with a decent
salary, as well as give them respectable work experience. Portable
toilets would be placed in busy areas and the boys would monitor the units. Approximately 100 people a day pay a small cost of 20 Nigerian naira to use
each toilet each day. This works out to an average profit of $15 a day.
The boys would then give a portion of the profit back to DMT, while keeping the
remainder for themselves as a decent salary for Nigeria. DMT has also
been working through the Ministry of Women Affairs and Poverty
Alleviation by supplying toilets in strategic locations for women who are living
in poverty to manage. Many of these women are widows and have no other
means of support. Not only does it supply extra income for these women, but also provides them with a sense of empowerment and purpose. This
company continues to grow and to take on new social responsibilities.
In their home state of Lagos, DMT toilets can be seen everywhere. Lagos State
Government has recently signed an agreement with DMT to set 3,000
portable units within Lagos. Toilets have been provided for the police
and army in Lagos, as well as at the University of Lagos. Now other states of
Nigeria are seeking DMT products and involvement. Durojaiye wants DMT
to be a credible player in the lineglobal mobile toilet industry, while
continuing to serve the sanitation and social needs of Nigeria.
Durojaiye and DMT have surely changed the face of business in Nigeria.
With Durojaiye it’s clearly not all about the profits and gain, but also about
what the company can give to the deserving and struggling people of
Nigeria. With passion and creativity as his primary tools, Durojaiye will no
doubt continue to take portable sanitation in Nigeria to a new level,
touching the lives of many along the way, and offering hope of a
cleaner, stronger Nigeria for the future. For more information about DMT or
Isaac Durojaiye, please visit his website atwww.dmttoilet.com or email them at
info@dmttoilet.com.