BBC News is investigating the changing face of business
in Africa, a continent once regarded as a high risk location
for investors but now increasingly a place to do business.
Sam Olukoya reports from Lagos where a local
entrepreneur is benefiting from a niche in the market -
providing portable toilets.
Isaac Durojaiye was sure that his
business would succeed |
"Years back those who evacuated human waste in Nigeria were
ashamed to do the job - they covered their faces so nobody
could recognise them.
"But all that is changing now," says Isaac Durojaiye - also
known as Otunba Gaddafi - who runs a mobile toilet business
called Dignified Mobile Toilets (DMT).
"I named it dignified to show the world that there is
dignity in the business," says the former bodyguard whose code
name while working in government security circles was Gaddafi.
"There is nothing to be ashamed about human waste, it is a
reality - we all have to answer the call of nature."
Confident of success
He started the business in 1992 after observing that there
were only about 500 functional public toilets in Nigeria, a
country with a population of more than 130m.
The toilets are becoming a familiar sight
in Nigeria's major
cities |
"Even then most of the public toilets were poorly
maintained," he says.
Mr Durojaiye says his mobile toilets which are made of high
quality plastic materials are available for sale, rent and for
leasing. DMT maintains the toilets and its specialized trucks
evacuate the human waste twice a week from each toilet.
He recalls that when he set up the business he was
confident of success given that with a population of Nigeria's
size, there is a huge demand for public toilets.
Social service
The toilets are becoming a familiar sight at densely
populated public places like bus stops and motor parks in
major Nigerian cities.
"We are performing a major social service as we are
eliminating the need for people to defecate in public places,"
he says.
Each toilet according to him typically serves about 100
people each day for a fee of 20 Nigerian naira per usage.
A typical day's proceeds works out at about $15 which is a
fairly good income by Nigerian standards.
And for a fee, businesses can advertise their products on
the toilet doors. To date, about 25% of DMT's revenue comes
from advertising.
The company is also working on plans to recycle the waste
collected to generate bio-gas, electricity and fertilizer for
farmers.
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